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If you don’t yet know marketing guru Jay Abraham, brace yourself. His ideas are the mack daddy. Example: In his wonderful book Getting Everything You Can.

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The Essential Reference Guide to Direct Response Marketing to download as a PDF to download on the iTunes Bookstore I just finished writing an essential reference guide to direct response marketing. Are you a creative entrepreneur or business owner? If so, to download this now.

Most of my direct response notes are hand-written, which doesn’t make them very accessible on the go. When transferring all of the notes to digital format so I could access them on my iPad and my iPhone, I thought, “why not publish all this awesome stuff so the rest of the world can check it out?” it to any mobile device as a PDF, or even print the most important pages out to keep near your workspace. Business is not a sport like golf or swimming, it’s a close quarters contact sportlike hockey or football. Those who succeed play by the rules of the game, not their own alone. This is what we need to do as creative entrepreneurs and startups in order to succeed in today’s incredibly competitive environment. It’s important to realize that 99% of all businesses fail within the first 5 years.

Another way of looking at this is that only 1% of businesses succeed. Below are 9 Marketing Strategies & Tactics to Succeed in the today’s Positioning era. Follow these 9 Strategies & Tactics and you’ll avoid being a part of the 99% of businesses that fail within the first 5 years. The last 100 years of marketing and advertising comprises three major eras: • The Copywriting Era or Poetry Era of Eugene Schwartz and Clyde Hopkins.

The best copy won. • The Image Era of David Ogilvy. Images and emotions rather than words won. • The Positioning Era of the current age. Straightforward and clear language wins.

To be successful in today’s Positioning Era you must reject a lot of conventional marketing and advertising. Marketing and advertising fundamentals are essentially behavioral and behavioral psychology – that’s timeless.